Keywords finds trends gaining attention or prominent now within a topic. Each result carries related phrases, measurements, context, and supporting posts.
Choose a topic, a query for the brand or category, and the market you target. This example follows a skincare brand in the US.
https://gist-api.the-alt.co/v1/keywords/skincareAuthorization: Bearer $GIST_KEYskincare routines and product concernsUSemergingjsoncurl -X POST https://gist-api.the-alt.co/v1/keywords/skincare \
-H "Authorization: Bearer $GIST_KEY" \
-H "Content-Type: application/json" \
-d '{"query":"skincare routines and product concerns","geo":"US","mode":"emerging","format":"json"}'One trend from the captured response, rendered with the fields your pipeline can use.
Treating active acne, closed comedones, and redness using targeted gentle ingredients such as azelaic acid and heartleaf extracts rather than overly harsh scrubs.
| Phrase | Share of Voice | Growth |
|---|---|---|
azelaicacid | +50.3 | |
heartleaf | +81.8 | |
active acne | +71.4 |
labelcontextkeywordskeywordStatsshareOfVoicegrowthpostsChoose which trends rank first:
emergingSurfaces trends gaining attention, using Growth.
prevalentSurfaces trends prominent now, using Share of Voice.
Insert Keywords before idea ranking and brief generation. Keep your search data, product priorities, and publishing process; gist adds current social trends and context to the candidates your tool already considers.
Run Keywords with the brand’s topic, query, and market in emerging mode. Save the trend label, context, related phrases, measurements, posts, and knowledgeCutoff.
Feed the trend and related keywords into your idea generator alongside the brand’s products, editorial rules, and search data. Use the context and supporting posts to give each idea a concrete angle.
For a focused follow-up, the Answers endpoint returns an explanation with supporting posts. Add that read to the brief when the idea needs more editorial context.
“A gentle routine for blemish-prone skin: where does heartleaf fit?”
A content idea for the brand to develop with its own expertise, products, and search data.Read gist signals alongside the search data your pipeline already uses to decide where a candidate goes.
| gist signal | Search demand | Content action |
|---|---|---|
| Rising | Established | Prioritize. Create a relevant page or refresh an existing one. |
| Rising | Limited | Early bet. Explore a timely angle and add it to the content queue. |
| Flat / declining | Established | Maintain. Improve useful evergreen content. |
| Flat / declining | Limited | Lower priority. Hold for now. |
Which trends are appearing in social conversations, and what related phrases, context, and posts explain them?
How is relative search interest changing for a term or topic?
What search keyword ideas and historical volumes can inform planning?
About the search data: Google Trends data · Google Keyword Planner
Get an API key and add current trends, related phrases, and context to the content pipeline you already use.